Vietnam · Creator Hoàng Quỳnh Trâm 🍀：Unbox the L'Oreal gift box with more than 10 productsTikTok product video breakdown

Creative breakdown

AI creator style analysis

An ASMR-style reveal promises more than 10 products in a L’Oréal gift box, using the scale and suspense of the unboxing to hold attention while a CeraVe cleanser is featured.

Hook

No Hook

Formula

Unboxing and ASMR

Selling angle

Proof angle

AIGC signal

No

Script timeline

1. 0:00
   Product Information

   Hello everyone, have you seen this? I just received an amazing gift from L'Oreal. Just looking at the box, it's incredibly beautiful. I have no idea what's inside, so let's unbox it together now. Wow, it's absolutely stunning! There are so many products ranging from makeup, skincare, to hair and body care.

2. 0:16
   Real Experience

   First, I have to show you this new CeraVe sunscreen. I really like its lightweight texture, which feels fresh and breathable on the skin, keeping the skin moisturized without feeling tight. Importantly, it controls oil for up to 12 hours, leaving a matte finish with no white cast at all.

3. 0:31
   Product Selling Points

   Next is a product many of you must already know: CeraVe Foaming Cleanser. It's my go-to cleanser for days with oily skin, as it effectively removes excess oil and dirt while leaving the skin comfortable and non-tight after washing. Formulated with three essential ceramides, it is fragrance-free, soap-free, and non-irritating.

4. 0:47
   Product Benefits

   Then comes Vichy's full hair-to-skin care routine. First is Vichy Dercos Anti-Hair Loss Shampoo, which helps reduce hair fall and makes hair stronger. Next is Vichy Dercos Anti-Dandruff Shampoo for those struggling with dandruff, it cleanses oily scalp and keeps it fresh. Last is the Vichy 72H deodorant, offering up to 72 hours of protection.

5. 1:10
   Promotional Offers

   Wait a minute! There are more products beyond the three Vichy and two CeraVe items. I'm so obsessed with these makeup removers, one of which I'm already using daily, it's amazing! The makeup products are also fantastic, the brand has put so much thought into this gift. Remember: L'Oreal Super Brand Day runs from August 21 to 23. If you want any L'Oreal skincare, makeup or personal care products, seize this opportunity and shop on TikTok Shop at CeraVe, Vichy and your favorite brands for great deals.

6. 1:29
   Emotional Marketing

   Beauty has no limits, and you can grab unlimited amazing deals.

Storyboard breakdown

0:00–0:16

Medium Shot

A woman in an off-shoulder beige dress holds a huge pink gift box, shows its appearance, opens the lid to reveal a variety of beauty products neatly arranged in compartments, and the camera switches to a top-down close-up of the box.

0:16–0:31

Medium Close-up

The woman holds up the CeraVe sunscreen to the camera, then in close-up, dots the sunscreen on her cheek and gently spreads it to demonstrate its lightweight, non-greasy texture, finally shows the product to the camera.

0:31–0:47

Medium Shot

The woman shows the CeraVe foaming cleanser to the camera, then the scene switches to the bathroom, where she dispenses the cleanser into her palm, lathers it up, massages it onto her face, and finally shows her clean, refreshed skin after rinsing.

0:47–1:10

Medium Close-up

The woman sequentially presents three Vichy products: anti-hair loss shampoo, anti-dandruff shampoo, and deodorant. The camera cuts to high-definition close-ups of the product bottles to highlight packaging details and brand logos.

1:10–1:29

Medium Shot

The woman takes out a variety of makeup removers, cosmetics and skincare products from the gift box, holds them up to the camera one by one, and introduces the limited-time L'Oreal Super Brand Day event, guiding viewers to shop on the platform.

1:29–1:39

Long Shot

The camera pans around the fully opened pink gift box, showing all the beauty products neatly arranged in separate compartments from all angles, with the brand event slogan printed on the lid, and the frame freezes on the full view of the gift box.